Search dogs and 360 "talk shows" commercial logic behind

When suddenly a window pops up on the computer, and after a while, it was accused that company pops up another window, a journalist friend of mine couldn't spit out a word: saliva, is by water.

Popups from two companies in search dogs and 360, respectively, around the theme "Privacy" and "discredited."

Chinese Internet competition, in accordance with its "water logic" to influence users: do you have a client, you have the traffic, your "moves" is always better than passive's side. As for an ordinary user, too complex to justify and refute the saliva, too boring. Users cannot hear, cannot understand, and has no interest in going to this process of saliva 対 drag racing. Eventually, the two Internet companies ended in fun, while the aggressive side, he says, in the minds of users occupy a resounding memories.

I do not wish to discuss whether sogou privacy leaks, or 360 ever "smearing" search dog. And want to explore, how the business logic behind it?

First of all, the is the background of the two companies, domestic search market landscape has changed.

Previously, sogou Baidu with 360 stories are; but after the takeover of Tencent, sogou's story becomes when Dick, Dick story and the future of the domestic search market share of mobile market. Stories of change, except stems from sogou, based on analysis of the current situation, as well as from Tencent's will. Ma Zhou what kind of ideology and preventive attitude? This is no longer in.

Patterns have changed, Zhou will give up the initiative? You know, Lao Zhou (Zhou hongyi) is extremely insecure and are sensitive to the spirit, and often overreact in the sensitive nerves of the people. While the old week-long offensive, sogou, Tencent announced the introduction of a series of events, has been able to see.

Second, the old week-long initiative will target the sogou search.

If you are old week, policy makers is 360, 3,601 square, then you must be taken against sogou search "discontinuity" and "constant harassment" tactics. Why? Traffic and resource support of Tencent's sogou, will grows up in search market share, as its competitors, but to take the "sharp knife", be stifled in germination.

In addition, the search also meant playing income. From the second-quarter earnings, sogou revenues of us $ 50 million, accounting for 360 one-third total revenue in the quarter, search dogs from the search share of income as high as 92%, and 360lai search revenues now account for more than very slim. The income against sogou, can hold dog in the field of mobile strategy.mobile dvr car dvr vehicle dvr